At AIMultiple, we constantly use generative AI technologies: We built dozens of custom GPTs and benchmarked the latest AI tools such as AI agents, cloud GPUs, and e-commerce AI video generators. Based on our experience and benchmarks, here are the top tools:
Top GenAI Tools
Below are the top 10 most popular GenAI tools based on their total web traffic, popularity, funding, and influence.1
ChatGPT
Developed by OpenAI, ChatGPT is a conversational AI model known for its human-like text generation. It’s widely used across both professional and casual contexts, including customer service, personal assistance, content creation, coding assistance.
GPT’s versions scored in the top 10% of the Bar-Exam and received similar scores in other tests like like SAT, LSAT, and GRE. The newer models are also able to perform “zero-shot” learning (handling tasks with minimal or no examples) more effectively than previous versions.
Microsoft holds about 49% of OpenAI’s equity, with an investment of $13 billion. Additionally, it supplies computing power to OpenAI via its cloud service, Microsoft Azure.
Best for: General-purpose conversational AI and text-based assistance.
DeepSeek
In January 2025, DeepSeek unveiled its AI model, DeepSeek-R1, which matches the capabilities of leading models like OpenAI’s ChatGPT but was developed at a fraction of the cost—approximately $6 million compared to the $100 million spent on similar models.
DeepSeek’s commitment to open-source development means its models are freely available for use, modification, and integration into various applications. This approach has democratized access to advanced AI technologies, allowing a broader range of users and organizations to benefit from their innovations.
Best for: Open source alternative to ChatGPT
Source: DeepSeek2
Gemini
Gemini, developed by Google, combines multiple AI capabilities like text generation, image creation, and speech-to-text functionality. Integrated with Google’s ecosystem, it allows users to create content, design presentations, and streamline communications within Google’s suite of applications. For example, Gemini can be used and synced with GoogleMaps to identify which places to visit during a trip.
Best for: Enhancing productivity within Google’s app ecosystem for content creation and organization.
Jasper
Jasper is a leading AI content generation platform founded in 2021 and tailored for marketers and business teams. It enables fast creation of blog posts, ad copy, email sequences, and SEO-optimized content. The platform supports brand-specific tone with its “Brand Voice” feature and offers templates for various content needs.
By 2025, Jasper maintains a valuation of ~$1.5 billion, serving over 100,000 users and 850+ enterprise clients. Although revenue declined to ~$55 million in 2024 after a spike in 2023, Jasper remains a go-to tool for enterprise-grade content automation.
Best for: Marketing and branded content creation at scale, especially in enterprise settings.
Runway
Runway is an AI-powered creative media platform founded in 2018, used by designers, filmmakers, and content creators. Its browser-based studio offers tools like background removal, motion tracking, and advanced text-to-video generation through its proprietary Gen-4 model.
In 2025, Runway raised $308 million in Series D, reaching a valuation of over $3 billion. Its Gen-4 technology enables world-consistent, multi-scene video generation. Runway is now a leader in generative video AI, powering content for brands, studios, and independent creators.
Best for: Advanced AI video editing, creative workflows, and text-to-video generation.
Poe Chatbot
Poe is a platform by Quora that provides access to several AI chatbots, including models like GPT-4, Claude, and others. Users can choose different models based on their needs, enabling diverse types of conversations and information retrieval in a single place.
Best for: Accessing multiple conversational AI models for varied use cases on one platform.
Claude
Developed by Anthropic, Claude is a conversational A. It’s versatile in providing advice, summarizing information, generating content, and even assisting in coding, making it suitable for a broad range of professional and personal tasks. Claude’s paid version offers the ability to build custom models for specific tasks.
Best for: Conversational assistance with strong emphasis on ethical AI interactions.
Perplexity
Perplexity AI is a conversational search tool that provides answers to user queries in a natural, dialogue-like manner. It uses natural language processing to deliver concise and accurate information while also sourcing its information transparently.
Best for: Information retrieval and question-answering with an emphasis on source transparency.
DeepAI
DeepAI offers a suite of AI tools, including text video, and image generation, that are easily accessible to users looking for straightforward AI solutions. It’s useful for creating simple artwork, generating text, and exploring other AI-driven tasks without needing extensive setup.
While highly accessible, the quality of the generated images and videos is questionable, see the image below for an example. The background does not explicitly indicate that it is indeed Istanbul. Also, adding explicit statements such as “make Bosporus visible” did not necessarily change the result.
Best for: Accessible and straightforward AI tools for image and text generation.
GitHub Copilot
GitHub Copilot is an AI coding assistant that provides real-time suggestions and autocompletions within the development environment. Trained on a wide range of code, it helps developers write code more efficiently, saving time and reducing errors.
Best for: Real-time coding assistance and productivity enhancement in software development.
Midjourney
Midjourney is an AI-powered image generator that creates visuals based on text prompts. Known for its ability to produce artistic, stylized images, Midjourney is often used by designers, artists, and content creators.
Best for: Generating artistic visuals for projects.
Prezi
Prezi is a presentation software that now integrates AI capabilities to help users create visually appealing and engaging presentations. It offers tools to design dynamic, non-linear slideshows that can enhance viewer engagement and make information more memorable.
Best for: Creating visually engaging presentations, especially for business and educational use.
NightCafe
NightCafe is an AI-powered art generator that creates artwork from text prompts, offering a variety of styles and customization options. It’s popular among digital artists and enthusiasts for its flexibility and high-quality output.
Best for: Artistic and stylized image generation with multiple customization options.
A comprehensive outlook on AI categories
The development of Generative AI expands its use cases in various industries and departments, making it one of the top technology trends right now.3 For a comprehensive overview of how generative AI is utilized across various industries, refer to our article on Top 100+ Generative AI Applications with Real-Life Examples.
To grasp how retrieval-augmented generation enhances AI model responses by integrating external information sources, explore our guide on Compare Top 28 Retrieval-Augmented Generation Tools.
Visual Generative AI
Image Generators
These tools enable text-to-image conversions that can be used commercially in areas such as advertising, publishing, and the film industry.
| Tool | Pricing | Key Features |
|---|---|---|
| Adobe Firefly | Included in Adobe plans | Commercial-safe image generation, brand-safe, Photoshop integration |
| Midjourney v6 | ~$10–60/month | Artistic, high-fidelity generations via Discord |
| Gemini Imagen 4 | Google Workspace integration | Inpainting, style transfer, document-aware generation |
| Flux | Contact vendor | Ultra-high resolution generation with stylistic control |
| Ideogram | Free + Paid tiers | Strong typography and layout capabilities |
| DeepAI | Free & Paid | Simple art and image generation, accessible UI |
| NightCafe | $9.99+/month | Multiple artistic styles, flexible rights and resolution control |
Video Generators
Generative AI enables text-to-video conversion within minutes. These AI-generated videos are used in the sectors of education, marketing, and social media.
| Tool | Pricing | Key Features |
|---|---|---|
| Runway Gen-4 | Free & Pro tiers | Text-to-video with motion tracking, multi-scene consistency |
| Google Veo 3 | Experimental / Invite-only | High-quality cinematic video generation with multimodal inputs |
| OpenAI Sora | Not yet public | High-fidelity video generation, consistent characters and environments |
| Pika Labs | Free & Paid | Realistic video generation with zoom/pan effects and audio sync |
Design Generators
Using generative AI, personalized web designs, color palettes, logos, and other design elements can be created. Social media content creation and graphic design are the main beneficiaries of these tools.
| Tool | Pricing | Key Features |
|---|---|---|
| Canva Magic Studio | Free & Pro | Magic Write, template generation, resizing and social media tools |
| Figma AI | Free & Team tiers | Layout suggestions, prototyping, Dev Mode with agentic support |
| Adobe Express GenAI | Adobe subscription | Templates, background removal, brand toolkit support |
| Prezi | Free & Paid | AI-enhanced, non-linear presentations ideal for business and education |
Audio
Voice Generators
Generative AI converts text to sound. This technology has many applications, including audiobooks, voiceovers for movies and documentaries, as well as advertisements.
| Tools | Pricing | Free Version | Features |
|---|---|---|---|
| Replica | $24 for 4 hours speech | Yes (Limited to 30 minutes) | Enables text-to-speech conversion, and offers AI-generated voices |
| Speechify | $11.58 per month for ‘Premium’ package | Yes (Limited to 10 voices) | Allows text-to-speech conversion while enabling the adjustment of reading speed and offering realistic AI-generated voices |
| Murf | $11.58 per month for ‘Basic’ package | Yes (Limited to 10 minutes of voice generation) | Creates voice overs for different contexts, enables adding punctuation, and provides the commercial rights of the content |
| Play.ht | $14.25 per month for ‘Personal’ package | Yes (Limited use of conversion) | Provides AI-generated voices useful for various commercial purposes, offers services in more than 140 languages, and enables text-to-speech conversion |
| Lovo.ai | $17.49 per month for ‘Personal’ package | Yes (Limited download option) | Enables text-to-speech conversion, generates realistic and emotive AI-generated voiceover |
Music Generators
Through generative AI, users can create music and lyrics based on their preferences of style, genre, etc. There are many uses for these tools in creative fields, including games, movies, and education.
| Tools | Pricing | Free Version | Features |
|---|---|---|---|
| AIVA | $11 per month for ‘Standard’ package | Yes (Limited download option) | Creates authentic music based on your preferred style, and gives the copyright of the produced content |
| Amper AI | $5 per month for ‘Personal’ package | Yes (Without providing license) | Produces royalty-free music based on the preferred genre, length, instruments, and provides perpetual license |
| Jukebox | Contact vendor for pricing | Contact vendor for free version | Creates authentic music with AI-generated lyrics, provides users with different genre options |
| Soundraw | $19.99 per month for ‘Solo’ package | Free trial | Enables original music creation and commercial use of the produced content |
| Evoke | $8 per month for ‘Personal’ package | Free trial for 14 days | Generates AI-generated and royalty-free music collection |
Text Generators
Generative AI can create articles, real-time conversations, blog posts, product descriptions, and summarize the written content as well. These text generator tools are used for social media, advertising, research, and communication.
| Tool | Pricing | Key Features |
|---|---|---|
| ChatGPT | Free & Pro ($20/mo) | General-purpose assistant with strong reasoning, coding, and summarization |
| Claude | Free & Pro (via Poe) | Context-rich, safety-aligned LLM with API access |
| Gemini | Free + Google tiers | Deep Workspace integration, multimodal generation, agent workflows |
| Jasper | $49+/seat | Templates for marketing, brand voice training, SEO optimization |
| Perplexity AI | Free & Pro tiers | Cited search-based answers, real-time web-enhanced responses |
| DeepSeek-R1 | Free (open-source) | Open-source alternative to GPT-4 with strong reasoning power |
| Poe Chatbot | Free & Paid | Hub for models like GPT-4, Claude, and others in one interface |
Code Generators
Text-to-code conversion is made possible by generative AI, and AI-powered code generators optimized for various programming languages are capable of code completion and custom model suggestions.
| Tool | Pricing | Key Features |
|---|---|---|
| GitHub Copilot | $10–19/month | IDE autocomplete, trained on billions of lines of code |
| Amazon CodeWhisperer | Free for individuals | Language-aware suggestions, security scanning |
| StarCoder2 | Free (Open-source) | Permissively trained, multilingual code generation from plain English |
| OpenAI Codex v2 | API-based pricing | Converts natural language to code in over a dozen languages |
Note: The information above is all based on vendor claims.
External Links
- 1. Who on Earth Is Using Generative AI ?.
- 2. 🚀 DeepSeek-R1-Lite-Preview is now live: unleashing supercharged reasoning power! | DeepSeek API Docs.
- 3. “Top Strategic Technology Trends for 2022” (PDF). Gartner. 2021. Retrieved November 1, 2022.
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